Breakfast cereal

In November 1924, the ready-to-eat cereal known as Washburn's Gold Medal Whole Wheat Flakes (later shortened to "Wheaties") made its debut on store shelves. The "Breakfast of Champions" boomed through the 1930s from its sponsorship of sports. In 1958, Wheaties began featuring a spokesperson on the box. The first on the cover of a Wheaties box was Olympic pole vaulter Bob Richards.
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